Fabric Lab

Company:

Fabric Lab is an Black-led, multi-modal, intergenerational urban design lab, community hub, and access point that centers and supports Black spatial practitioners (architects, planners, creatives, and cultural entrepreneurs).

Project Description:

Fabric Lab wanted a brand that spoke to the community they are serving, they did not want a "corporate" brand. During our discovery session, it became clear that we needed a symbol that spoke to the African diaspora. I chose an Adinkra symbol that means initiative, dynamism, and versatility. With the Adinkra chosen, I moved into creating a color palette that is vibrant and typefaces that complements the meaning of the Adinkra symbol.

My Role:

Creative Direction, Brand Strategy & Identity Design

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Nani Chavez