Jesse DePriest
Company:
Jesse DePriest is a lean leadership and transformation coach with a passion for helping leaders and their teams do their work better.
Project Description:
Jesse wanted a brand that was not traditional for his market, he wanted something vibrant and bold. During our discovery session, I realized that he uses many methodologies and that it was impossible to brand just one so I shifted our focus to defining one core messaging instead. After some messaging work, the "Are you ready to solve real problems?" was chosen. With the core message chosen, we moved into creating a vibrant and bold identity, during my research most of his competitors used blues and grays, so to create something that was not traditional we chose a color palette that was on the opposite end of the color wheel and chose typefaces that spoke to this bold, nontraditional brand.
